As perhaps the UK’s leading new business agency, we always try to stay at the forefront of thinking and practice.
Being ahead of the market means we can get our clients to places other new business agencies can’t, they win and we win. Simples.
We recently updated our original research to see how clients start on their road to selecting a new agency. We were really surprised with the findings.
Our original set of statistics from 2012 found 28% of agency selection decisions were based on research from press and online sources
Our new data shows this has increased to 54% when selecting firms. So getting found in this process using inbound and outbound marketing tactics is even more important than before.