Webinars are one of the most effective tools to generate new clients and nurture existing ones.
Whether you are on a shoestring budget or have a deep pocket to take out from, there are a number of formats you can choose that fit your needs, budget and audience.
They are a low risk, cost-effective way to showcase your expertise while also engaging with your audience and are a valuable asset that can provide an endless supply of evergreen content to be re-versioned for other platforms – from an ebook to a whitepaper or a series of related blog posts.
Here are our top five…
1. Webinars are cost-effective
With no venue costs, backdrops, travel or print, expenses are restricted to software and marketing costs alone – unless you want to invite an industry expert (or two) to deliver the session.
If you have built up a good database it’s possible to market your webinar on a real shoestring budget.
2. They’re great to showcase your in-house expertise
Think about your in-house technical, strategic or subject matter experts who are an invaluable asset to your agency (and a pot of knowledge in their field). Now imagine having them talk about the topic they’re most passionate about or most comfortable in for about 30 minutes. There’s your webinar sorted.
3. They provide an endless supply of evergreen assets
Webinars create a whole platform of content to work with. You can get it transcribed and turned into a white paper or a blog series, upload your slides to SlideShare, host your webinar on-demand on your and external sites, add bite-sized quotes and graphics on social channels… the possibilities are endless.
4. You can educate your audience
Client marketers find webinars incredibly valuable. With disruption everywhere, they are constantly seeking to educate themselves about all the options available to them.
Hosting a webinar can be a quick, easy and effective way to educate audiences without having to leave their screens – something they’ll certainly appreciate.
5. They convert viewers into clients
Most agencies (we and our clients included) consistently find webinars the single best tool for lead generation.
Now that you’ve learned all the reasons why webinars are a great marketing tool, do you think you’re ready to host your own?
Don’t be fooled; webinars can also take a lot of work.
Between planning, content creation, technical preparation, promotion, speaking and following up, organising a webinar can be a daunting task if you don’t have the right support.
Before you decide whether it is the right approach for you, there are a number of things to consider. Whether your topic is worthy of a webinar, the size of your audience, and whether you have enough internal/external support are only a few.
The bottom line is, you need to think about how exactly a webinar will help you reach your business goals. Don’t just host one because everyone else is doing it; have a goal in mind, choose a topic that aligns with your mission, and understand how a webinar will help you achieve it.
Do you want to host your own webinar but aren’t sure where to start? We’d love to nudge you in the right direction! Get in touch and to speak to one of our marketing experts