Clients are increasingly looking for current and prospective agency partners to provide thought leadership on the trends and topics that are important to them. Many agencies however lack the time, resource or expertise to meet this need.
By downloading our webinar, you will begin to be able to fill this gap and position your agency as a strategic partner to current and new clients.
In it we cover:
- The basics of thought leadership
- Why thought leadership is important for agencies
- Whether you’re the right fit as a thought leader
- What to do if you don’t fit the profile
- How to produce thought leadership content
Thought leadership content is a valuable tool to position yourself and your agency in the minds of potential clients. But beyond awareness, how useful is thought leadership content in impacting decisions throughout the sales process, and how do you utilise it?