Thoughts
incite from a new business agency
19th April 2013incite from a new business agency # 2 – content even more important than ever As perhaps the UK’s leading new business agency, we always try to stay at the forefront of thinking and practice. Being ahead of the market means we can get our clients to places other new business agencies can’t, they win [...]
Marketing Management Consultancies
25th January 2013Marketing Management Consultancies – Going Beyond the Referral. The way people are purchasing services such as management consultancy is changing. While it used to be about networking and generating referrals, it is now a tougher game. Immediately asking colleagues and peers for providers who can ‘fix’ problems is becoming about your prospects researching and self-educating [...]
Using ‘inbound’ for law firm marketing
Inbound Marketing – the next frontier in law firm marketing? Inbound marketing is a new way to market your law firm. Done right it can blend perfectly with the other tactics commonly utilised in legal marketing such as newsletters, email, briefing and events – and greatly enhance their success. Leads created by inbound marketing tend [...]
incite from a new business agency
23rd January 2013incite from a new business agency # 1 – why content is so important As perhaps the UK’s leading new business agency, we always try to stay at the forefront of thinking and practice. Being ahead of the market means we can get our clients to places other new business agencies can’t, they win and [...]
Content marketing for professional services
11th December 2012Content marketing for professional services firms tend to ignore social media and device. For the far sighted firm this provides a first to market advantage. Providing exceptional content that your target audience want or need to access, in the format and at the time they need it (on expectation of a dispute for instance), builds [...]